Located in the old East Elementary School, entrepreneurship has breathed new life into a building rich in history and memories. With significant renovations and modifications, this facility lends itself to housing entrepreneurship activity, including: education, training, manufacturing, events and even housing startup companies themselves. The Atwood Innovation Plaza is successful because of the key stakeholders who play a critical role in building and sustaining the local entrepreneurial ecosystem. These groups include: the Business Resource Center (BRC) and Co-working hub, the Innovation Guidance and Solutions Center, the Makerspace, ACE Academy, the Jarem Hallows Business Incubator, Lovesac Startup Lounge and the Miller Innovation Hub.